Startup guide

How to stress-test a startup decision before committing runway

A strong startup decision is not just about getting an answer. It clarifies the bet, critical assumptions, missing evidence, and the conditions that should change your mind before runway starts burning.

5-step method

01

Name the decision and the point of no return

Write the decision as a concrete trade-off: what to do, why now, which options exist, and what becomes hard to undo.

02

Name the assumptions carrying the bet

Ask what must be true for the decision to work: customer demand, team capacity, sales cycle, margin, market timing, or funding.

03

Run a failure simulation before execution

Imagine the decision failed 90 days from now. Identify the quiet failure, late signal, team risk, and bad incentive.

04

Define evidence, thresholds, and kill-switches

Set the signals that confirm or invalidate the bet: minimum metric, review date, maximum cost, customer proof, or stop condition.

05

Choose Quick analysis or deep analysis

Use Quick analysis to frame a current decision quickly. Use deep analysis when the choice commits runway, team, budget, or credibility.

Get

Visible critical assumptions

Check

Missing evidence and thresholds

Keep

Expected vs. actual review point